It’s not very often that we get to work on a project that is as collaborative, technically challenging, and high-visibility as this one. In 2011 DTM started working with the Gallatin Valley Land Trust in Bozeman to revamp their pocket-sized parks and trails map. The goal was to combine the locations of trails, parks, playgrounds, landmarks, and conservation easements with a road map that could be used by locals and visitors alike. That map came out this past Spring. GVLT then wanted to revamp the information kiosks they have installed around town. Each kiosk contains a map and assorted information about the Bozeman trail system. The fun part of making these maps was working with a local graphic artist, Molly Stratton, to come up with a design that not only communicates clearly but also supports the branding efforts of GVLT and the City of Bozeman. Being an active, recreation-as-a-brand kind of town, the displays needed to be fresh, organic, and effective in various types of outdoor installations. We tend to choose earthy, neutral versions of color in our work, while Molly likes vibrancy and personality. We think her choices elevated what would otherwise have been fairly understated maps to a level that will instead encourage engagement by viewers as they explore the trail system. These will start popping up all over town, and we can’t wait to see folks checking them out with their friends and families. They have incorporated a lot of thought and feedback, on both the content and design sides, and we couldn’t be happier.
By Tony Thatcher on January 3, 2013 in cartography